Our Founder & Investor
OVERVIEW
Business Background:
Mr. Michael Krűger is a versatile entrepreneur based in Germany. He has a diverse portfolio of business interests and has successfully ventured and done investment into various industries like Construction, Food, Fashion Industries just to name few in European Continent. With a keen eye for emerging markets, he has now set his sights on the medical line business of disinfectant products.
Business Initiative:
Mr. Michael Krűger has taken the initiative to expand his disinfectant business into the Asian continent, specifically targeting the Indian market. Recognizing the growing demand for highquality disinfectant products, especially in the healthcare sector, he aims to provide exclusive and effective solutions to cater to the needs of medical facilities, hospitals and other relevant industries.
Several factors influenced Mr. Michael Krűger decision to select India for his disinfectant business:
Growing Market: India has a large population and a significant demand for medical and healthcare products, including disinfectants. The market potential in India is immense, offering substantial growth opportunities.
Increased Awareness: In recent times, there has been a heightened awareness of Hygeine and cleanliness, particularly in response to the global COVID-19 pandemic. This increased consciousness has resulted in a surge in demand for disinfectant products, making India an ideal market.
Favourable Business Environment: India has made considerable progress in improving its business environment, with initiatives such as "Make in India" encouraging foreign investment. This makes it easier for entrepreneurs like Mr. Michael Krűger to establish and operate businesses within the country. Strategic Location: India serves as a gateway to the broader Asian market. By establishing his business in India,Mr. Michael Krűger can leverage the country's strategic location to expand and reach other countries within the Asian continent.
Cultural Diversity: India's diverse culture and traditions provide an opportunity for Mr. Michael Krűger to customize his disinfectant products to cater to specific regional preferences and requirements.
Expertise and Approach:
With his extensive business experience, Mr. Michael Krűger brings a wealth of knowledge and expertise to the table. He has carefully researched the Indian market and identified opportunities for growth and expansion. He understands the importance of building strong partnerships and collaborations with local distributors, suppliers, and regulatory bodies to ensure a successful launch and ongoing operations.
Product Range and Differentiation:
Mr. Michael Krűger's medical line business of disinfectant products focuses on offering a comprehensive range of advanced and effective solutions for Hygeine and infection control as per European Norms (EU) and as per CDC Guidelines. These products are designed to meet international standards and adhere to strict quality control measures. Mr. Michael Krűger aims to differentiate his products by emphasizing their superior quality, innovative formulations, and eco-friendly attributes, which align with the growing global demand for sustainable and safe solutions.
Market Strategy:
To penetrate the Indian market successfully, Mr. Michael Krűger has developed a robust marketing strategy. This includes targeted advertising campaigns, participation in industry trade shows and exhibitions, engaging with key opinion leaders, and leveraging digital marketing channels. He also plans to conduct product demonstrations and workshops to educate potential customers about the benefits and efficacy of his disinfectant products.
Business Goals:
Mr. Michael Krűger aims to achieve the following goals with his medical line business of disinfectant products in India:
Establish a Strong Presence: He plans to establish a strong market presence by promoting his exclusive range of disinfectant products through effective marketing strategies and partnerships with local distributors.
Provide High-Quality Products: Mr. Michael Krűger intends to ensure that his disinfectant products meet the highest standards of quality, adhering to international regulations and certifications.
Capture Market Share: By offering a diverse range of disinfectant products, tailored to meet the specific needs of the Indian market, he aims to capture a significant market share and become a preferred brand in the industry.
Foster Customer Trust: Building trust among customers is crucial for the success of any business. Mr. Michael Krűger plans to prioritize customer satisfaction, transparency, and effective customer service to foster trust and loyalty.
Future Prospects:
Mr. Michael Krűger's foray into the Indian market with his exclusive line of disinfectant products holds promising prospects. By leveraging his business acumen, expertise, and commitment to quality, his ambition and strategic approach position him for potential success in this growing market, he aims to establish a strong presence within the healthcare industry in India. If successful, Mr. Michael Krűger may consider expanding his operations further across other countries within the Asian continent.
"There is no elevator to success. You have to take the stairs." -
